We here at American Dreaming | Design Agency in Philadelphia don't just call our Brand Identity Group "BIG" because of the initials. We call them that because of the job they do and the ideas they create. All working together, our network of designers, writers, creatives and strategists can bring your brand to life.
We were doing digital before digital was cool. Our past experience, combined with our hunger for what's next will keep your digital marketing and website design on the forefront, through online advertising, SEO, mobile solutions and more. Our digital production can create complex Rich Media executions while also producing large scale tactical work with speed-to-market production, efficiency and flexibility.
Creating an emotional connection is one of the hardest things to do in marketing. But understanding the consumer's day-to-day journey is a great first step. American Dreaming can help you identify points to initiate lasting brand experiences.
Big ideas don't come from thin air. They take top-notch research, valuable customer insights and talented creatives all working together to not only meet the clients' goals, but exceed them.
While we can't read minds, we do have the ability to use actionable insights to get an inside view of the customer journey. By discovering their needs, we can help you put together effective strategies to move your customers' behavior.
Many Marketers have misread this generation's worldview, behaviors, and relationship to culture and the importance of brands in their lives. Today's generation doesn't think in terms of rigid demographic silos, like race, gender, and age. They relate based on shared values and interests. It's a way of processing, understanding, and relating to the world.
Because we believe brands that lead in culture are ultimately more successful and relevant than brands that follow culture, all of our work is grounded in keen consumer insights, cultural truths, and brand fidelity.
Everything we do at American Dreaming is human-centered—putting people at the center of our work. This approach has come to be known as design thinking. As our methods continue to evolve in response to new challenges, we’re building to learn, and learning as we build.
Now we are ready to start generating ideas and not just any idea but BIG Ideas. What makes our ideas big is that our thinking has a primacy placed on thinking wide, being obtuse if we must, until we arrive at interesting solutions. Our brainstorming sessions have two simple rules; 1. There are no rules and 2. All ideas are welcome and encouraged. Thinking creatively, having many voices and solutions helps us conjure up the best solutions for the users.
During the Define stage, we put together the information we have created and gathered during the Empathy stage. We analyze the observations and synthesise them in order to define the core problem(s). We then define that problem(s) into a problem statement in human-centered manner.
How does one gauge the reactions of one’s users before the final big reveal? The design thinking process, in all it’s stages poses many nagging questions “Will it work?” or “How will they respond?” or even “Will they even get it at all?”. The best way to allay these fears is to experiment with a prototype, a demo or a test model that the user engages with.
Once the prototype, demo or test model is out, we solicit feedback from users about their experience interacting with it. That feedback is used to redefine and evolve it.
February 10, 2017
April 8, 2013
December 16, 2011
Download a PDF of our
Fact Sheet here.
We believed their was growing interests within our target audience not just for art, photography, event planning, business and fashion but to display those talents in front of their friends, family, peers and supporters. That growing interest created a need for a platform or stage for those individuals to showcase their talents, creations and products.